Niche Business, It’s What We Do
By CVC Team
All organizations that have stayed in business for many years have “go-to folks” they depend on when difficult situations or tough problems arise that need to be taken care of. For example, how many times have we watched a football game and experienced the quarterback take his team 90 yards in under two minutes to win a game or the linebacker or safety make that key tackle or interception for a last minute victory? If you root for every team but the Browns, we’re sure you’ve experienced this enough to know the importance the role these key players fulfill. These are go to folks and it is no different in the business world, especially here at The Cleveland Vibrator Co.
I think we are blessed with several go to folks on our team. When a customer calls Cleveland Vibrator, they are not just talking to a sales associate but to engineering, manufacturing, purchasing, marketing, shipping and yes, even our owners from time to time. I believe this collectively makes Cleveland Vibrator a “go to company” for many special applications. I call this our “NICHE” business and feel it has been one of Cleveland Vibrator’s strengths, even before I was given the opportunity to join the team in 1968. Read More…
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